Reported on advair that third quarter profit fell.

Still Google faces an uphill battle simply because it can be tough to change

April 10, 2008 on 2:46 am | In Google korea |

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Com i msnbc Art SITEWIDE newLogo half. South Koreans would seem like natural Google users, but the leading search engine is merely a bit player. Another research company, KoreanClick, found that Google’s Korean site referred only about. Percent of unique visitors in February.

The search engine field here is ruled by local NHN Corp. Experts say Google’s struggles here stem from unique factors in the Korean market, as well as Google’s reliance on its software rather than human to get search results. To remedy the situation, Naver which is more like a Yahoo esque portal than a mere search engine came up with what it calls Knowledge iN, where users post questions that are answered by other users creating a database that now totals more than.

The company has since introduced its Desktop Search and Gmail products in Korean, and it set up a Seoul office last June, said Choi Myung jo, sales manager for Google Korea. Koreans embrace the visually rich Web sites because they also benefit from being a world leader in per capita broadband connections meaning fancy graphics and animation flow quickly onto their screens.

The company has only recently sought to change its approach and become a place on the Web for people to hang around and not just jump to other links. I think Google is paying less attention to Korean Internet users demands.

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